Hosted Business VoIP: UpMarket Opportunities
VoIP, the fastest-growing U.S. industry over the next five years, has fostered a small army of small independent hosted VoIP service providers in recent years. Having penetrated the small-business market, these scrappy competitors are now climbing upmarket, following new spikes in demand from much larger, higher-paying customers. As they do, they’re colliding with competitive carriers and incumbents currently serving those customers, just as the bases for competition in this market are rapidly changing. This report analyzes key competitors and their strategies for penetrating the highly-valued mid-market for hosted IP communications as well as the unique customer requirements that everyone addressing the space must know.